SMS & Text Messaging Privacy Policy
We are committed to protecting your privacy, including how we handle information related to SMS and text messaging communications. This section explains how we collect, use, and share mobile data specifically for messaging services.
1. No Selling or Sharing of SMS Opt-In Data
We do not sell, share, or rent your:
- Mobile phone number
- SMS opt-in data
- Consent information
to any third parties for marketing or promotional purposes.
2. No Third-Party Marketing Use
No phone number or mobile information will be shared with third parties or affiliates for marketing or promotional use.
All categories specifically exclude SMS/text messaging originator opt-in data and consent, and such information will never be shared with third parties.
3. Permitted Use of Data by Service Providers
We may share your mobile number and SMS opt-in status only with trusted third-party service providers (such as messaging platforms, telecom carriers, and infrastructure vendors) solely for operational purposes, including:
- Delivering SMS/text messages
- Managing opt-in and opt-out preferences
- Ensuring message deliverability
- Maintaining compliance with messaging regulations
These providers are contractually obligated to:
- Use information only for service delivery
- Maintain confidentiality
- Not use your data for their own marketing or unrelated purposes
4. Opt-Out and Revocation of Consent
You may withdraw your consent to receive SMS messages at any time by:
- Replying “STOP” to any message, or
- Contacting us using the methods described in the “How to Contact Us” section of this Privacy Policy.
Standard message and data rates may apply depending on your mobile service provider.
Different Communication Choices
Phone Calls and Text Messages
With your consent, we may communicate with you through:
- Phone calls
- Text messages
- Automatic telephone dialing systems
- Artificial or prerecorded voice communications
Consent is not required as a condition for purchasing products or services.
You may revoke consent at any time by contacting us using the methods described in Section 10 — “How to Contact Us.”
Push Notifications to Mobile Devices
With your consent, we may send push notifications to your mobile device.
You may disable these notifications at any time by adjusting your mobile device notification settings.
Canadian Privacy Rights
If you are located in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws (collectively referred to as “Canadian Privacy Laws”) govern how we collect, use, and disclose personal information.
Applicable provincial legislation includes:
- Personal Information Protection Act (Alberta)
- Personal Information Protection Act (British Columbia)
- Act Respecting the Protection of Personal Information in the Private Sector (Quebec)
If any part of this Privacy Notice conflicts with this section, this Canadian Privacy Rights section will prevail.
Personal Information
Under Canadian Privacy Laws, personal information means any information about an identifiable individual, including information collected through your use of our Services.
Consent
Personal information will only be collected, used, and disclosed:
- With your express or implied consent, and
- For purposes described in this Privacy Notice.
Sensitive personal information requires express consent.
Your continued use of our Services after updates to this Privacy Notice constitutes consent to those updates.
If you provide personal information about a third party, you confirm that you have obtained all necessary consents under Canadian Privacy Laws.
Online Behavioural Advertising
You may opt out of certain third-party advertising cookies using:
- Digital Advertising Alliance of Canada opt-out tools
- Network Advertising Initiative opt-out tools
Opting out does not stop advertising entirely but prevents personalized ads based on browsing behavior.
Your Rights Under Canadian Privacy Laws
You have the following rights:
Withdrawal of Consent
You may withdraw consent at any time, subject to legal or contractual limitations.
Right to Be Informed
You may request details about how your personal information is collected, used, and disclosed.
Right to an Accounting
You may request categories of third parties with whom your personal information has been shared.
Rights of Access and Correction
You may:
- Access personal information we hold about you
- Correct inaccurate or incomplete information
Right to Breach Notification
- Quebec residents will be informed of confidentiality breaches causing serious harm.
- Other Canadian residents will be informed where there is a real risk of significant harm.
Right to Lodge Complaints
You may file complaints with:
- Office of the Privacy Commissioner of Canada
- Applicable provincial privacy authorities
Additional Rights in Quebec
Right of Deletion
You may request deletion of your personal information under certain circumstances.
Right to Data Portability
Effective September 22, 2024, you may request your data in a structured, commonly used, machine-readable format or request transfer to another entity.
Requests will be processed within 30 days, unless extended under Canadian Privacy Laws.
International Transfers
Your personal information may be transferred or stored outside your jurisdiction.
We ensure reasonable safeguards so information is used only for purposes described in this Privacy Notice.
Business Transfers
In the event of mergers, acquisitions, or business transfers:
- Personal information will remain confidential
- Appropriate security safeguards will apply
- Receiving parties must comply with Canadian Privacy Laws
Service Providers
Service providers receiving personal information must:
- Use data only for contracted services
- Not disclose data without consent
- Implement strong security measures
- Allow audits where required
- Notify us of breaches immediately
- Destroy data after contract completion
Electronic Messages
In compliance with Canada’s Anti-Spam Legislation (CASL):
- Electronic messages are sent only with prior opt-in consent unless legally exempt.
- You may unsubscribe at any time.
Information Security and Governance
Our internal policies ensure:
- Proper use, retention, and destruction of personal information
- Clearly defined employee responsibilities
- Confidentiality obligations for all staff
- Access limited to job-related necessity
- Employee privacy training programs
- Formal breach response procedures and sanctions